About
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The boutique fitness-project for women in the historical heart of Moscow.

Challenge
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Create a unique visual identity to stand out new brand from an infinite number of fashion forward competitors.

Audience
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Purposeful and energetic women need a secluded place in the middle of a bustling metropolis to feel harmonious, to stop and stay connected to their feminine selves.

Idea
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Purposeful and energetic women need a secluded place in the middle of a bustling metropolis to feel harmonious, to stop and stay connected to their feminine selves.